The coaching Institute’s Coach Training Program teaches coaching, business and marketing skills for those considering starting a coaching business and for those currently engaged in learning the art and craft of coaching. In addition we train leaders in organizations to stop managing and start coaching through our program.
Designed by The Coaching Institute’s founder, Terri Levine (an internationally respected and successful coach), the program focuses entirely on building the set of techniques and methods necessary to attract prospects, turn them into clients and then keep them as clients for a long time to come.
One of our goals at The Coaching Institute is to provide programs that can be personalized to each individual, according to their needs and personality. That’s why we offer the following programs:
OPTION 1: VIP Coach Training Program
In 8 months or less you can receive a beautiful diploma and be a Certified Comprehensive CoachSM with a designation and logo that gives you expert status and is highly recognized in the field of coaching.
This VIP Coach Training Program provides you with everything you could possibly need to start from nothing and become a successful coach making an incredible income.
It’s a mix of self-study and one-on-one interaction with a successful mentor (Certified Comprehensive Personal Coach TrainerSM), and is focused on developing both your coaching skills, and your expertise at managing and growing a thriving coaching practice. At the end of the program you’ll be certified by The Coaching Institute, with the skills and tools to create a loyal client-base and build a successful coaching business.
As a recent graduate of The Coaching Institute I fully endorse it as a comprehensive, educational and dynamic learning experience. The staff is knowledgeable and attentive to individual student needs. While I found the experience valuable and worthwhile on many levels, the time I spent with my mentor served me best. I highly recommend this training to anyone considering becoming a coach.
- Marisa Gonzalez
Ridgewood, NJ, Graduate
What you will learn:
BUSINESS CREATION TECHNIQUES
- How to be a coach from scratch
Learn approaches, techniques and practical tips to help get your coaching practice off on the right foot. - How to find your niche
Learn ways to match your core expertise with the needs of the marketplace. Success in coaching is about what people need as well as about what you can do. When you find that match, your success will soar. - Building a coaching business without stress
Specific and proven techniques for business building to make starting your practice smooth and stress-free.
SALES & MARKETING
- Getting your first clients
We all have to start somewhere, but you don’t have to give our services away to get your first clients. You’ll learn ways to develop those initial customers without working for free. - Lead generation
Learn the best ways to find leads and to craft messages that appeal to those potential clients. - The art of successful promotion
Learn how to determine where promotional budgets are best spent for your particular business niche.
DEVELOPING YOUR STYLE
- When to talk and when to listen
Coaching is a business of sharing. Learn how to find the right mix of drawing out knowledge from your clients and offering them the benefit of your advice.
Your Program in Detail:
Introductory Modules
- Module 101: Introduction and Orientation
This module discusses getting started and how to practice, the transition to coaching and what that feels like. It also introduces and explores the co-active relationship, the coach as listener, the coach as partner, and the coach as a learner. - Module 102A: Intro to Coaching and the Coaching Profession
This module discusses the difference between coaching and other professions. We also discuss the core competencies developed to support greater understanding about the skills and approaches within the coaching profession. - Module 102B: Basic Coaching Skills
This module introduces the coaching skills of reflecting back, relating, responding and not reacting.
Coaching Skills Modules
- Module 103: Tuning into the Client
This module teaches the skills needed to deeply hear what the client is saying and what the client is not saying. - Module 104: Powerful Questions, Observations and Requests
In this module, you will be introduced to the concept of powerful coaching and the use of questions, observations, and requests as powerful coaching tools. You will learn and practice who you have to be as a coach to make powerful questions, observations, and requests, as well as how to make powerful questions, observations, and requests. - Module 105: Building the Client
In this module, you will learn specific skills and how to use them to allow clients to more fully access their strengths, greatness, assets, and most importantly their belief in themselves. - Module 106: Growing the Client
In this module, you will learn how to ask clients for more, in a manner that demonstrates complete trust and faith in them, while challenging clients to do more than they thought they could and/or to think in a completely different way. - Module 107: Achieving Client Goals
In this module, you will learn how to coach clients to identify goals and create a plan to achieve them. You will learn how to coach clients about the many components of goal setting and achievement. - Module 108: Truth
In this module, you will learn the differences between your coaching truth, the client’s truth, and objective truth. You will learn how to recognize each type of truth and how to use each type of truth as a coaching tool. - Module 109: Play
In this module, you will experience and learn how to use play, curiosity, and lightness as a coaching tool. In addition, you will learn coaching skills that assist your clients to access their own creativity and lightness. - Module 110: Coaching Change
In this module, you will learn the stages of change. In addition, you learn skills that will enable you to coach clients in a manner that will allow clients to identify change, the stages of change, the end result of change, and how to move through change without struggle.
Coaching Issues Modules
- Module 200: Personal Issues I
Each personal issues module will focus on advanced coaching skills in a specific area of personal growth. In Personal Issues I, you will learn and practice advanced coaching skills for assisting your clients with simplifying their lives, creating balance, and establishing limits and rules to govern their behavior and their reaction to the behavior of others. - Module 201: Personal Issues II
In this module, you will learn advanced coaching skills for coaching clients about and through the issues of money, truth, left-over issues that are depleting the client’s energy and attention, and limiting self-beliefs. - Module 202: Personal Issues III
In this module, you will learn advanced coaching skills for coaching clients about creating more peace, happiness, passion, and leading a charmed life. - Module 210: Business Issues I
Like the Personal Issues modules, each business issues class will address four major areas where clients might seek coaching and teach you advanced coaching skills for each of these areas. Business Issues I includes advanced skills on coaching the financial aspects of business including knowing the numbers, increasing income, decreasing expenses, and creating a capital reserve. - Module 211: Business Issues II
In this module, you will learn advanced coaching skills around the business planning process. These skills include coaching the client about acquisition of basic knowledge about the business, objectives and mission of the business, keys to success in the planning process, and planning issues involving staff. - Module 212: Business Issues III
This module explores advanced coaching issues around the following business areas: leadership, teamwork, marketing, and sales.
Practice Building Modules
- Module 301: Coaching Practice: The First Six Months
In this module, participants will learn the basics of setting up a coaching business, the first things to do to market a practice, how to have the coaching conversation, and the emotional ups and downs of building a practice. - Module 302: Building a Coaching Practice While Working a Day Job
A practical and realistic module about the steps a coach must take to build a practice while working a day job. A planning guide is provided and used throughout the module. - Module 303: Building a Referral Engine
Participants will learn and use techniques to build a large base of people connections. They will learn how to use those connections to build, maintain, and continue to grow an active practice. - Module 304: Transitioning to Full-time Coaching
This module will take participants from the first six months and part-time coaching to the activities necessary to make coaching a full-time profitable business. A planning guide is provided and used. Specifically geared to coaches who have already started building their practices, have paying clients, and are ready to go to the next level. - Module 305: The Coach’s Foundation
This module explains the personal areas of life that coaches must have taken care of or be working on in order to attract more in life. Key areas discussed include serenity, money, needfulness, and a community of support, among others.
Corporate Coaching Modules
- Module 400: Overview of Corporations and Corporate Coach Competencies
Coaching in the Corporation is different than coaching personally. It is a balancing act between personal development and quantifiably producing results. In this module, we give you an overview of what it takes to coach in the corporations. - Module 401: Organizational Coaching Overview and Competencies
Students will explore: what is organizational coaching? They will also discover why organizations are interested in establishing coaching programs now. - Module 402: Creating the Coaching Space in the Organizational Environment
This module prepares the student to use his/her authority to coach within the organizational environment. Students will learn to create the perfect environment to facilitate effective coaching and to set up a win/win employment agreement. - Module 403: Coaching Personal and Situational Perspectives
This module explores the distinction between personal and situational coaching and common coaching situations within the organization. - Module 404A: Coaching and Collaborative Relationships
This module deals with the importance of the collaborative relationship in the workplace, with emphasis on the structure and ingredients in creating these relationships using the coach-approach. - Module 404B: Coaching Collaborative Relationships
In this module, we define collaborative coaching; explore structures for collaborative coaching and ways to set-up a framework to support a successful collaborative coaching initiative. - Module 405: Coaching Goals and Results n the Organization Setting
This module discusses organizational coaching to assist employees, managers and executives to clearly define their visions, missions and goals; assisting clients in developing clearly defined and measurable written action plans. - Module 406 (two parts): Advanced Skills for Coaching Using Assessment Tools
We will examine, in depth, popular assessments such as the DISC and PIAV and how to use their interpretations to enhance the coaching process. We also give a sense of when “good tests” go bad. - Module 406A: Optimizing Assessments: The Coach’s Role
This module discusses the process of optimizing 360° feedback and other assessments.
That’s What You’ll Learn. Now Here’s What Is Included in the VIP Coach Training Program:
- PERSONAL ONE-TO-ONE SUPPORT:
Personal Coach TrainerSM – 1 hour each month for 8 months of personal mentoring sessions
Your Personal Coach Trainer is personally matched to you and your needs, and will provide one-on-one personal coach training to assist and challenge you to master each coaching core skill so you aren’t just competent; you are EXTRAordinary. This higher level of coach training cannot be matched. It will assist you to learn every core-coaching competency and to be proficient as a coach. - COACH TRAINING:
26 Hours of Curriculum and Marketing Sessions – streaming audio
These sessions will assist you in learning the coaching business and how to coach, as well as what to coach and how to attract coaching clients. You will learn a complete coaching curriculum, and we give you a step-by-step easy, effortless process to build a coaching business fast and profitably.Deluxe Comprehensive Coaching Course – Complete Comprehensive System
This program provides you with our tools, materials, guidebooks, CDs, DVDs, and books and is for the independent learner who enjoys learning from their home, at work, at the beach and in their car, very quickly. This ground-breaking course combines all the tools you need to learn the competencies to be a coach along with insights into marketing your coaching business. You will also have a comprehensive process to coach in businesses and organizations.Coach Training Guidebooks
The highly respected and internationally recognized Comprehensive Coaching U Guidebooks – previously ONLY available to registered students.CCU Class Modules
This 11 CD (in MP3 format) set contains recordings of teleclasses that instructors did live with Comprehensive Coaching U students, covering information for the training modules in your guidebook. Play them in your computer, download the MP3 files to an iPod, or burn them to CD to listen to elsewhere in the house or in your car. - BUSINESS TRAINING:
Business Building Package Volume 3 DVD Set
2-day business building workshop with Terri Levine. In this DVD set, you will be shown how to create more profit, how to have more time off while YOU make more money, the inside scoop for becoming the dominant business in YOUR area of expertise or niche, preparation in dealing with YOUR competition, and how to create financial and personal freedom. - MARKETING AND SALES:
Success Strategies from Terri Levine, The Guru of Coaching ® (downloadable PDF format)
This is chuck full of marketing and practice building tips for you to implement for success and comes with a full year of unlimited email consulting. Send any questions you have about implementing these strategies and you will get personalized email support.Critique of all marketing materials
Show us your marketing materials for feedback so you can make sure they will work to earn you big profits. (Marketing materials can include a business card, letterhead, logo, business name, brochure, mailers, web site)Templates
A complete set of client welcome package materials you can put to use immediately. Change the information to your business name, phone number, etc. and you’re done. You’ll be able to use these materials over and over again for years. Also includes sample templates for press releases. These are ready to go releases that you can personalize and send to the media to gain press attention. - ONGOING SUPPORT:
Access to The Coaching Institute Forum – 24/7 Online Community Support
Your enrollment also includes 12 months of unlimited free access to The Coaching Institute’s private community forum. Exchange ideas, get winning success strategies and techniques, discover breakthrough coaching methods and more from fellow coaches from around the world. This will also give you access to additional recordings, resources, and bonus items to download such as sample ad templates, sample brochures and sample special reports. - JUMPSTART SESSION:
Jumpstart Call – Special Audio Recording
Get access to a special recording from Terri Levine, The Guru of Coaching ® that will help you jumpstart your business and help you get started quickly! - CERTIFICATION:
A Certification & Diploma – Comprehensive Certified CoachSM
In 8 months or less you can receive a beautiful diploma and be a Certified Comprehensive CoachSM with a designation and logo that gives you expert status. - BONUSES:
One year of unlimited telephone support
When you have a question, if something isn’t clear, or if you just want to be certain you have everything correct, call or email as often and as many times as you’d like.Coaching for an Extraordinary Life Book
Work Yourself Happy Book (An Amazon best seller)
ENROLL NOW: Don’t pass up this incredible value – Click Below to Enroll in the VIP Coach Training Program Now!
(Financing plans are available. Click here to view.)
Thank you for the experience. At the risk of sounding like a “brown noser” … I do have to say this last 8 months was a rigorous process, deeply educational, and rewarding. My interaction with my mentor, Ed Grosso, was always a pleasant and learning experience … he was very empowering, encouraging, and he challenged me.
The coaching curriculum and marketing materials and tools were exceptionally enlightening, offering a wealth of information that I had not considered each time I “tuned-in”, causing me to look beyond my immediate scope of ideas, challenged me to find further educational pools to increase my credibility (and visibility). During this process I redesigned my website; designed a meaningful business card (5 a day go out), and built a monthly newsletter (with an increasing pool of participants); starting writing a book on relationships (with one on parenting to follow); continue to build my practice (grossing $11,000.00 more in this year than last which is a great accomplishment in my eyes). And I’m continuing to learn from my clients each and every day.
There’s no other profession that I’ve done my whole life that I’ve enjoyed as much. I also joined Toastmasters during this period, to enhance my speaking skills in anticipation of landing some speaking gigs. And recently, I became the President of my local BNI Chapter with the possibility of becoming an Assistant Director for the State BNI Executive Director (with the intention of broadening my visibility, credibility, and possible speaking engagements throughout the region and beyond). Huge stuff … GOOD Stuff!
- Ronald Shepard
Graduate and Mentor Coach, Barre, VT
OPTION 2: Deluxe Comprehensive Coaching Home Study Program
This home study program is a valuable option for those seeking an inexpensive way to learn the skills and marketing techniques to build a successful coaching business, or to supplement an existing business.
It is a complete multimedia home study course of materials, covering the full range of topics and issues facing coaches as they create, build and grow their coaching practices.
Whether you are already a coach, in training or still thinking about it, this coaching home study course has everything you need. Even if you are in business, in H.R. or in any managerial or supervisory role, you must recognize the need for proficient coaching skills to get the best out of your life and that of your workforce. This program will help you do that.
The Benefits You Get With This Program:
- Learn at your own pace in any place, whether at the beach, your home, office, etc.
- Gain extraordinary coaching skills for an incredibly low investment.
- Designed by a recognized master of coaching who earns an incredible seven-figure income from her coaching business. She’ll teach you how you can do the same.
- Learn how to attract clients easily and make serious money having your own coaching business – everything is laid out step-by-step, with easy templates to follow.
- Access to a 24/7 email and phone support hotline to clarify and assist.
- Templates and forms to easily and quickly open a turnkey coaching business.
- Learn the secrets of getting new clients fast along with a Rolodex of valuable contacts.
- Full year of email access direct to Terri Levine, The Guru of Coaching ® (worth $3,000 alone).
- Monthly additional success strategies newsletters chuck full of useful and actionable marketing and business information.
- Top press release templates that you can modify and use for your coaching business — these can save you millions of dollars in marketing costs.
- Learn the bottom line proven secrets on how to run a profitable business.
- Student manual with every coaching competency laid out in an easy, effortless way, making it easy to learn on your own. You’ll find the materials feel like Terri is coaching you directly to create success. Simply follow her formula step-by-step, and success will be yours!
- NO RISK Guarantee! You can return the package within two weeks for a complete refund.
What’s Included In Your Program?
- COACH TRAINING:
Coach Training Guidebooks
The highly respected and internationally recognized Comprehensive Coaching U Guidebooks – previously ONLY available to registered students.CCU Class Modules
This 11 CD (in MP3 format) set contains recordings of teleclasses that instructors did live with Comprehensive Coaching U students, covering information for the training modules in your guidebook. Play them in your computer, download the MP3 files to an iPod, or burn them to CD to listen to elsewhere in the house or in your car. - PERSONAL GROWTH:
Coaching for an Extraordinary Life Book
Work Yourself Happy Book (An Amazon best seller in 2002)
- BUSINESS TRAINING:
Business Building Package Volume 3 DVD Set
2-day business building workshop with Terri Levine. In this DVD set, you will be shown how to create more profit, how to have more time off while YOU make more money, the inside scoop for becoming the dominant business in YOUR area of expertise or niche, preparation in dealing with YOUR competition, and how to create financial and personal freedom. - MARKETING AND SALES:
Success Strategies from Terri Levine, The Guru of Coaching ® (downloadable PDF format)
This is chuck full of marketing and practice building tips for you to implement for success and comes with a full year of unlimited email consulting. Send any questions you have about implementing these strategies and you will get personalized email support.Critique of all marketing materials
Show us your marketing materials for feedback so you can make sure they will work to earn you big profits. (marketing materials can include a business card, letterhead, logo, business name, brochure, mailers, web site)Templates
A complete set of client welcome package materials you can put to use immediately. Change the information to your business name, phone number, etc. and you’re done. You’ll be able to use these materials over and over again for years. Also includes sample templates for press releases. These are ready to go releases that you can personalize and send to the media to gain press attention. - BONUS
One year of unlimited telephone support
When you have a question, if something isn’t clear, or if you just want to be certain you have everything correct, call or email as often and as many times as you’d like.
RISK FREE GUARANTEE

If, within 14 days of receiving your program, you are not satisfied for any reason, simply return it to us for a full refund.
ENROLL NOW
Click Below to Enroll in your Coaching Home Study Course Now!
(Shipped within 24-48 hours of order receipt)





